1: Perhaps you just left your previous line of work and are starting a career in real estate.
So focus on what you want out of it, which is ultimately customer contacts and leads.Įxample No. Just remember, the first step in determining if your newsletter is effectively getting you where you want to go. Your actual goal might be some combination of all three. … showcase your skills as a real estate agent to friends and colleagues? … keep yourself top-of-mind once you meet a potential client? … establish an expertise in a certain neighborhood or type of housing? Here are some high-level points to think about: Set Goals for Your Newsletterĭecide what you want to accomplish with each newsletter you send. Simpler designs with strong photos tends to work better. (If anything, some New York City real estate agents say that their firms can be too restrictive in terms of dictating what colors mailings and flyers can be). If not, start collecting newsletters from other agents and notice what graphic designs they use. What about the graphic design? The good news is that your firm will probably have a handle on it and will guide you on font, color choices, brand usage, etc.
REAL ESTATE NEWSLETTER SERVICE HOW TO
Plus, they will give you guidelines on do’s and don’ts around how to build your email send lists and information around the CAN-SPAM Act so that you stay in compliance with the law. Each of these email companies offers intuitive setup or there is an account representative to help get you started. With just some basic technical know-how - and we are talking very basic - you can get up and running in no time. (Note: This is not an endorsement of the companies, but just a list of those we’ve seen used by successful agents in NYC). Some of the email services used by NYC agents and brokers are: Some brokerages might offer a service for their agents, but if they don’t, there are many email marketing services that are relatively inexpensive and easy to set up. If “successful” sounds good, and “foundation” is what you want, what steps do you need to take to create an effective newsletter? Decide on an Email Provider That’s because newsletters are not only another marketing channel for agents, but many have found it to be the foundation of a successful business. This mantra could just as easily apply to real estate agents in the form of a real estate newsletter. “Publish or perish” is a motto among college professors, stressing that, if you want to have a successful career, you have to keep bringing out research.
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